I haven’t seen many new ads this week, so I’ll jump back a month or two to one of my favorite ad campaigns that began in 2012.

Although I’m not a fan of AT&T as a company, whatever ad agency they hired for their most recent campaign deserves gold medals all around. The concept of conducting a focus group with what I presume are kindergartners is genius; it is always said that although children may say funny things, their innocence makes them more honest than someone at an older age. With this in mind, the ads showing an adult in a suit sitting at a small table with four children are extremely effective to me. MY favorite of them all is the commercial called “Dizzy”, where a child explains how he can do two things at once, just like the iPhone running on AT&T. The adult acts so interested in what the child is doing that he interrupts another child and tells her to hold on because he is fascinated by the first child’s abilities. I’m going to rate this campaign as a whole as a…

5 out of 5…

…but only because I find the ads hilarious. I can’t say that they are as effective, however, as I still have a negative view on the company. Although they boast that their network is more powerful that any other company’s, they have still not addressed the issue of network signal that their service seems to be plagued by. Remedying that issue and then advertising it would greatly help me cast a more positive image onto the company.